let’s get to know each other better

I’m driven by curiosity and enjoy working at the intersection of brand strategy, narrative development, and visual design. I help ideas take shape through thoughtful positioning, clear storytelling, and modern creative tools, including AI.

Outside of work, I find balance outdoors, walking forest trails with my dog, spending time with my family and cats, and slowing down enough to notice the small things that often spark the best ideas.

How I help brands grow

Brand Strategy & Narrative

Shaping clear brand direction, positioning, and narratives that give meaning to design and help brands communicate with confidence.

Visual Identity & Design Systems

Translating strategy into strong visual identities, design systems, and marketing assets that feel cohesive, intentional, and built to last across channels and touchpoints.

AI-Enhanced Creative

Enhancing creative execution through thoughtful use of AI tools, supporting idea exploration, visuals, and video while keeping human direction at the centre.

Time to chat!

Drop me a message